Machine Intelligence
Sensing and modelling at planetary scale — satellites, sensors, and learning systems that can observe externalities as they happen, not decades later.
A moonshot for sustainable markets
Pacha advances Automated Externality Accounting — bringing ethics and economics together so markets can finally account for their true costs to people and planet.
01 The problem
Global GDP now exceeds $100 trillion a year. The externalities we create in earning it — the pollution, the displacement, the deferred harm — are nowhere on the balance sheet. By bringing ethics and economics together, we can start to account for them, and build a more sustainable and equitable market economy.
An externality is what happens when a transaction's costs land on people who had no part in it. People elsewhere, and people not yet born, pay what we defer to them.
The result: damage on a civilisational scale, unacknowledged and unfunded. Our system of economics encourages us to look away from what others must pay — we privatise profits and socialise costs to the commons. We have cheated our way into a comfortable life — for some of us, anyway — by not paying our dues.
For example, the legacy of tetraethyllead and lead-based paint chips is still damaging the brains of inner-city children today, decades after we stopped using them. The behaviour has reformed (thank goodness), yet the pollution remains, and will stay there for generations to come.
Good governance tries to manage externalities, but usually after the damage is done. Someone creates a mess; an authority orders a fine. Only the grossest harms get noticed and policed — assuming the authorities cannot be bought off.
We have mastered the art of producing things of terrific complexity at immense scale, cheaply. The art of consuming cleanly and fairly has barely begun.
02 The opportunity
Together, they make it possible — for the first time — to measure and predict externalities transparently and at scale.
Sensing and modelling at planetary scale — satellites, sensors, and learning systems that can observe externalities as they happen, not decades later.
Distributed ledgers and programmable markets that can attach true costs to transactions at the point of purchase, transparently and without gatekeepers.
Deciding what counts as harm and what counts as benefit — so the accounting reflects what we collectively care about, not just what is easy to measure.
For the first time in history, we can fold externalities into pricing — so people pay the true cost at the point of purchase, not a generation later. Products and services that do less harm become, naturally, a little cheaper. We can create economic incentives to be kinder to people and planet; we can enable people to profit from being kind. This is not a left or right initiative. It is a correction that serves every political interest.
03 Watch
A short introduction to the idea, in plain language.
Runtime 3½ minutes · English captions available.
04 The moonshot
The technology already exists — in satellites, sensors, ledgers, and learning systems. What is missing is coordination. We are calling for an alliance of service providers to integrate these tools and make Automated Externality Accounting deployable by 2030, so the true cost of production is visible at the point of purchase — not discovered a generation later.
— Eleanor ‘Nell’ Watson et al.
05 Changemakers in this space
We aim to support greater interoperability and cohesion between initiatives such as these.
With our special thanks